Exceptional experiences

Lung Screening. It Could Save Your Life.

No one likes to go to the doctor. Especially when they don’t have any symptoms. Franciscan Alliance wanted a campaign that would compel more smokers to request a lung screening and maybe save a few lives in the process. The use of startling cigarette and lung x-ray images, combined with powerful statistics linking smoking and incidents of lung cancer, hit the mark and boosted both awareness and requests for screenings.

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Return to the following pages:  Healthcare Marketing  |  Brand Strategy  |  Work (gallery)

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