Brand Health Checkup
The pathway to a healthier brand starts here!
To check the general health of your brand, simply answer all twelve of the following questions, clicking either YES or NO for each question. This should only take a few minutes. Afterwards, you can review your stats below.
Evaluating your brand health stats
Starting at a neutral 12, final scores can range from 0 to 24. Like a healthy blood pressure or cholesterol measure, the lower your score, the better the measure of your brand’s health. Congratulations if you scored 0!
However, if your score is between 12 and 24, then you may be demonstrating symptoms of brand-fluenza. Your doctor would tell you that your symptoms should not be ignored, which means that you may benefit from a consultation with a brand strategist.
The importance of a healthy brand
At the heart of every successful business is a healthy, vibrant brand. Having a healthy brand means that a business is meeting the expectations of its customers and providing a satisfying experience at every point of contact it has with its customers.
To meet customer expectations, a company needs to have a thorough understanding of the needs and interests of its customers. It also needs to know the game it plays, what makes it strong and what makes it remarkable in the marketplace. This is where brand fitness starts.
Furthermore, a company must be aligned internally around a set of brand values, with everyone pulling together in the same direction. Only then can a company consistently fulfill the promise it makes to its customers and meet their expectations.