The healthcare leadership team.

Anne Duell

Anne Duell

Healthcare Marketing Strategist

Anne has spent most of her 30+ year career in agencies offering expertise in advertising, marketing, public relations and client services. Healthcare became her focus, spending ten years as the director of marketing and corporate communications for a health system in Indiana. Being on the “client side” gave her a new perspective, which became a great asset after she rejoined the agency side of the business. The love of the business, the creative process and solving problems for clients never gets old for her. She also loves golf and scuba diving…which are best experienced in exotic places!

David Chinn

David Chinn

Healthcare Creative Director

David has helped clients find and express their voice for over 25 years. David’s blend of creative and strategic thinking has provided a unique perspective for a wide variety of clients and industries on both the regional and national level. His dedication to his craft and the creative process has earned many awards over the years along with the countless brands who are telling a more compelling story. As one of the early contributors to the BrandIGNITION™ process, David is a key participant in the discovery phase, creatively turning insights into a compelling and distinctive brand platform.

Noel Rettig, Ed.D.

Noel Rettig, Ed.D.

VP, Organizational Excellence and Learning

Noel strongly believes that people are an organizational best, and in the end, only differential advantage. She has spent more than four decades working with organizations and their teams in strengthening culture, building high performance teams, strategic planning, and aligning strategy and objectives with vision and mission. She is an experienced facilitator who often jokes her favorite “F” word is “Focus”. She will tell you that Emotional Intelligence is the key to successful leadership and is certified to deliver the Emotional and Social Competency Inventory (ESCI). In addition, she leads Fire & Rain’s BrandIGNITION™, assisting corporations in clearly defining their brand and space in the marketplace. She practices the idea that learning should be a profoundly inspiring and transforming endeavor. She has tracked the mountain gorilla in Uganda, hiked the Himalayas, white water rafted in Nepal and climbed Mt. Kilimanjaro. Each adventure broadens her perspective and brings clarity to what’s really important.

Roland Tuley

Roland Tuley

Strategy and Account Planning

After over 30 years of experience in the healthcare industry, and a background in chemistry, medical affairs and marketing, Roland decided to leave the corporate world over 15 years ago and has been with Fire & Rain since. He brings a mature and expansive background to his clients and has led the agency relationship with large and small pharmaceutical clients, including Eli Lilly, Takeda, Lundbeck, Baxter, Xanodyne and Evolve BioSystems. His therapeutic areas of experience include depression, osteoporosis, nutrition and pain management. In partnership with the client, Roland developed the creative strategy and led the tactical execution of a variety of highly cost-effective CRM campaigns, including some of the earliest market segmentation programs. He also has worked with multiple product launch teams to guide theming, agenda development and all levels of presentations, including C-suite, as well as providing presenter coaching and coordination on-site. In his spare time, Roland enjoys gardening, traveling with his wife, and photography, especially landscapes and wildlife.

Whitney Ross

Whitney Ross

Account Executive

Whitney joined Fire & Rain's Account Management team in 2015. She holds a B.S. degree in Public Relations and Advertising from University of Southern Indiana. Before joining Fire and Rain, she worked as a Marketing Analyst and Account Manager for P&I Supply, a US distributor of safety and welding items. Her experience includes sales collateral design, e-commerce and order entry management, product quoting and performance reporting. Whitney has also assisted The American Red Cross with event planning. A proud owner of a Doberman named Duchess and an avid horse lover, Whitney can often be found running, hiking or visiting horse farms in Lexington, KY. She is also a die-hard Yankees fan.

Mark Abney

Mark Abney

Senior Creative Director

Mark brings over three decades of brand, marketing and creative expertise to co-architect/facilitate BrandIGNITION™, helping our clients leverage the power of their brand. Mark also provides creative leadership for many of the agency's business units, from strategy to design, wherever there is a need. He has worked in several industries (from telecommunications to biopharma) and capacities (Marketing Manager, Product Manager and Creative Director). Mark's enthusiasm for design excellence and an eye for detail has resulted in ADDY, Telly and Omni Intermedia awards. He has expert 3D skills and a particular forté in photography retouching using Photoshop. In his personal life, Mark is an accomplished fine artist and avid cyclist.

Christal Marx

Christal Marx

Account Executive

Christal holds a B.S. in Public Relations and Advertising from the University of Southern Indiana. Her background includes sales, marketing, copywriting and program coordination. With a passion for all things creative along with her skills in writing, marketing, organization and a desire to tackle any challenge, Christal is a perfect fit for our team. Outside of Fire & Rain, Christal loves beach vacations, movies, family time, party planning, cheesecake, and her 2 adorable puggles—who get away with everything.

Amanda Heldt

Amanda Heldt

Chief Operations Officer

Amanda has over 12 years of experience with Fire & Rain. A majority of her time here has been spent on coordinating marketing programs in the healthcare industry. Most recently, her principal responsibilities have shifted to the day-to-day leadership and general management of the company. You can often find her collaborating with the high-performance team members of Fire & Rain. Amanda is a Texas State University graduate, where she majored in Public Relations and minored in Business Administration. She owns horses, dogs, cats, roping steers and a couple of miniature donkeys, so when she’s not taking care of them or working, you can find her team roping and riding horses with her husband and son.

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