Redefining an Industry Leader

Since 1947, originally referred to as just Brake Supply, BSHPC had grown into one of the premier OEM heavy equipment parts and components suppliers. With a name and story that no longer reflected their true capabilities, they asked us to develop a message that educated their audience on the full scope of services, beyond just brakes, where they got their start. With some of their largest customers in the dark about their full capabilities and the sheer size of the operation, Fire & Rain set out to tell their story in big way.

Back to Brand Strategy

It takes the right match to ignite your brand.

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