Client: Deaconess Hospital
Service: Advanced NICU Services
Caring for More
The Women’s Hospital at Deaconess wanted to deliver a message to the community that conveyed the advanced capabilities of the NICU, as well as its market share dominance.
Fire & Rain developed a campaign that focuses on the delicate little lives who depend on critical care and the NICU staff who cares for them.
The NICU campaign is comprised of print, outdoor, digital advertising and multiple TV commercials, including a “before and after” TV commercial that checks in on a few of the special lives who have been touched over the years.