Client: Deaconess Hospital
Together We Are Stronger
Deaconess Cancer Center has big news. They are now a certified member of the MD Anderson Cancer Network, a program of MD Anderson Cancer Center.
Through this campaign—including TV, print advertising and other collateral—Deaconess announced their affiliation with the #1 Cancer Center in the nation. Highlighting Deaconess’ certified cancer specialists and MD Anderson capabilities, this campaign delivered the big news, along with big hope for Deaconess patients dealing with cancer.
Fire & Rain worked closely with MD Anderson Cancer Center and Deaconess to deliver a coordinated campaign, with all tactical elements launching on the same day as the press conference announcing the big news.