The Journey Ahead, Redefined
EVISTA, a prescription drug for the treatment of osteoporosis, wanted to change the perception that postmenopausal women were getting old. Fire & Rain developed a campaign, “The Journey Ahead…Redefined” that featured active, healthy, postmenopausal women portraying the reality of a vibrant, healthy life after menopause and how EVISTA can be a part of that journey.
