Lung Screening. It Could Save Your Life.
No one likes to go to the doctor. Especially when they don’t have any symptoms. Franciscan Alliance wanted a campaign that would compel more smokers to request a lung screening and maybe save a few lives in the process. The use of startling cigarette and lung x-ray images, combined with powerful statistics linking smoking and incidents of lung cancer, hit the mark and boosted both awareness and requests for screenings.