When people get injured, all they want is to heal and get back to the activities they love. Whether it’s skiing, swinging a golf club, swimming or riding a bicycle, everyday away from a favorite activity is one day too long. This campaign for Franciscan Alliance positions their orthopedic experts as the shortest distance back to active. With images of favorite sports in motion, the print ads, television spot, outdoor and web support help the reader put themselves in the midst of their favorite activities. Again.

Fire & Rain worked closely with the brand team at Franciscan Alliance to develop the “Again!” campaign theme especially for their orthopedic and rehabilitation services. It was successful in driving injured people to the orthopedic experts who could get them back to their active lives. Again!