Client: Deaconess

Project:

The Heart Hospital at Deaconess Gateway

The Heart Hospital at Deaconess Gateway wants patients to know where to go to receive nationally ranked heart care. While the regional competition is sending most of its heart patients out of town for heart care, Deaconess delivers heart care ranked in the top 3% in the nation “right here,” close to home and family.

Fire & Rain developed a campaign that hammers home a message of getting great heart care right here. Three spots feature testimonial-style stories that anchor the campaign, and a fourth spot follows a patient through his journey, from feeling his first chest pain to the realization that he has everything he needs “right here.”

Heart Hospital Deaconess Gateway

TELEVISION SPOT “Right Here”

TELEVISION SPOT “Testimonial #1”

TELEVISION SPOT “Testimonial #2”

TELEVISION SPOT “Testimonial #3”

It takes the right match to ignite your brand.

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