National: Creating Spaces
National Office Furniture in Jasper, Indiana, asked us to help create a video to visually explain how the workplace is evolving and what role their furniture plays in that transition. They established four emerging workstyles (Collaborate, Learn, Interact and Focus) and wanted a video to demonstrate how their furniture creates spaces for each of these different ways to work. We also incorporated leading office workspace designer interviews and graphically illustrated the key thought processes behind the design and functionality of National’s furniture.
National has been able to use the video for:
- Internal and external audiences
- Large sales meeting presentations
- Face to face sales aid
- Expanding their website messaging
- Social media distribution
National tells us the video has been effective in helping them reach their target audiences and in conveying how National’s products can outfit spaces to Collaborate, Learn, Interact and Focus.