The Big Freeze

The University of Evansville is one of the premier private universities in the Midwest. UE developed an initiative to address the national concern of rising tuition costs called “The Big Freeze.” Fire & Rain delivered a creative commercial concept to help parents and prospective students understand the value of an education at the University of Evansville with tuition rates that are “frozen” for 4 years.

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It takes the right match to ignite your brand.

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