USI: Get the Edge.

The University of Southern Indiana is one of the fastest-growing state schools in the Midwest. They wanted to convey the excitement and energy of campus life as well as the tremendous opportunities for learning, growing and preparing for a bright future. Fire & Rain developed the “Get the Edge.” concept and produced an integrated campaign that included outdoor, collateral and this 30-second TV spot.

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It takes the right match to ignite your brand.

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