Westech: Brand Refresh

Westech has been a trusted brand in the building products industry for over 30 years. Fire & Rain was asked to review branded marketing materials and “refresh” their look without losing the sizable equity built over decades. With a careful audit of existing collateral and materials, we developed a look that has its foundation in the brand colors and information architecture, but conveys a more contemporary image. This refresh is now being rolled out across all marketing efforts.