by Jim Hough | Sep 10, 2015
Follow Your Heart to the Best Care Franciscan Alliance, one of the largest hospital networks in northern Indiana, wanted their communities to know about the high level of cardiac expertise that was available right in their own backyards. With an award-winning...
by Jim Hough | Sep 10, 2015
Real Patients Communicate With Impact. Nothing conveys the power of real people telling their own stories. That’s what this campaign is intended to do—let real patients tell their own stories. Early in the discussions with the Deaconess marketing team, we...
by Jim Hough | Aug 11, 2015
Gathering Fireflies for Grandmother. A little boy wants to make his grandmother feel better. On his way to visit her at Deaconess, he collects a surprise for her—a collection of “fireflies” that are actually Deaconess brand icons—part of the Deaconess...
by Jim Hough | Aug 11, 2015
Getting Patients Back to Active Lives. Again! When people get injured, all they want is to heal and get back to the activities they love. Whether it’s skiing, swinging a golf club, swimming or riding a bicycle, everyday away from a favorite activity is one day...
by Mike Alvey | Feb 12, 2015
The Big Freeze The University of Evansville is one of the premier private universities in the Midwest. UE developed an initiative to address the national concern of rising tuition costs called “The Big Freeze.” Fire & Rain delivered a creative commercial concept...
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